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Volkswagen Philippines, in partnership with The Laus Group of Companies, inaugurated today Volkswagen Pampanga along McArthur Highway, in San Fernando. The dealership becomes Volkswagen’s first in Central Luzon and the sixth dealership in Volkswagen Philippines’ nationwide network.
Volkswagen Pampanga is expected to push the Volkswagen brand more aggressively in Central and Northern Luzon, two fast-rising automotive markets that have shown strong demand for the premium segments the German marquee is identified with.
“We are honoured and excited to forge this partnership. Together with our initial Volkswagen network of five Ayala-owned dealerships, Volkswagen Pampanga will play a crucial role in Volkswagen’s nationwide expansion, and will bring us conveniently closer to where our loyal clients and new customers are.” Said Mr. JP Orbeta, CEO and President of Volkswagen Philippines.
A highlight of the formal opening of the Volkswagen Pampanga showroom was a mini-motor show held at the Laus Group Event Centre, wherein 15 of the newest Volkswagen vehicles were put on display and some owners of classic VW’s came to show support.
The Volkswagen brand was launched in the country on September 27, 2013, under Ayala Corporation, spearheading the first five dealerships in the country: BGC in Taguig City; Quezon Avenue in Quezon City; Sheridan in Mandaluyong City; Molito in Alabang, Muntinlupa; and Cebu City.
The Laus Group of Companies, helmed by its Chairman Levy P. Laus, started in 1978 and now has an extensive automotive network spanning Metro Manila, Central and Northern Luzon built upon its nearly 40 years of existence.
Photos by Neil Pagulayan